Welcome to Royal Sign, the national sign company that still provides the product quality and customer service of a family owned and operated business. Based out of Phoenix, Arizona, we have over 50 years of experience in the sign planning, manufacturing and installation industry. Use this site to learn who we are, browse our portfolio, and reach out to us for help with your next signage need. You are the royalty, and we are here to serve.
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Since its beginning more than 50 years ago, Royal Sign has been in the careful care of family hands. Our family is now in its 3rd generation, maintaining the same core values that established our business. The source of Royal's longevity and success is a simple, uncompromising commitment to the highest quality product and customer satisfaction. We take pride in making sure that every customer has an enjoyable and rewarding experience with Royal Sign.
We have enjoyed a long relationship with Royal Sign and often partner with them when we need specific signage expertise brought to the table. We have found them to be honest, creative, thorough, and problem solvers. Their knowledge of signage design, construction, and local Codes regularly contributes to a superior product and installation.
Approvals and permits can often be the most intimidating task when starting a sign project, but we're here to make it easy for you. In 50 plus years of doing business the right way, we have developed and maintain outstanding relationships with all the local municipalities and their staff members. Any one of our project managers you consult with will be familiar with the sign codes and regulations around the valley.
Are you the owner or developer of a commercial property in need of a comprehensive sign criteria? We can help you draft and receive approval on a criteria which you, your tenants and your patrons will love. Don't settle for a cut and paste criteria from another vendor who doesn't take the time to consider the specific needs of your property. This inevitably leads to costly amendments in the future. The criteria we create for you will be custom, contemporary, clear and concise.
Reviews (29)
Marwan Kandeel
Aug 15, 2021
Keith Richardson
Jun 25, 2021
Royal Sign is the best! Thanks, Dane, for the huge effort on the AF Steel Project. You exceeded any and all possible expectations on this project. Make sure your talented staff and crew know how wonderful the Richardson Family feel about their effort. Best to you always. Sincerely, Don Richardson Owner AF Steel Fabricators.
Matthew B.
Jun 19, 2021
Hutter Black
Jun 05, 2021
Joe Gallo
Apr 16, 2021
I used Royal Sign Company to help brand my logo on a new building recently and had zero experience with signage. I'm so glad I was refereed to Vince and Royal Sign Co. Vince was able to walk us through from the preliminary design stage to actual renderings and color schemes of how the sign would look on the building prior to the completed installation. It really finished the look of the building and has transformed my exterior store front.
Beep Boop Beep
Nov 27, 2020
I have zero experience purchasing signage so all I have to compare my interactions against is common sense and general expectations. Couple that with my perfectionist nature and Royal Sign Company certainly had their work cut out for them. Dane and his team are nothing short of remarkable. Our studio has very modern exterior architectural features, and while great to look it, it created havoc on our signage options (size & mounting location).
We were mortified at what we assumed we would end up with. Dane and his team @ Royal Sign Company quickly came up with a strategy on how they could creatively and securely mount the sign. This plan ultimately resulted in our sign being slightly larger and positioned better then all the neighbors. So it went from a disadvantage to a marked advantage.
We have VERY strict CDD requirements in our master planned community and Royal Sign Company worked closely with the architectural review board to gain all required approvals before permitting. We didn't have do a thing. In fact, the only thing we had to do (besides approve the design and write a check) was help them match the awning paint color, which came out flawless.
The quality of the sign exceeded my expectations; installation is clean and tight. I was very skeptical using a sign vendor located 2,205 miles away from our studio but after one conversation with Dane, his professionalism, knowledge and passion won me over. If they do this sort of work in the midst of a world pandemic and crisis, I can only image how they do when life is humming along. Thank you Dane and the team at Royal Sign Company, you were a delight to work with and we the final product!
We were mortified at what we assumed we would end up with. Dane and his team @ Royal Sign Company quickly came up with a strategy on how they could creatively and securely mount the sign. This plan ultimately resulted in our sign being slightly larger and positioned better then all the neighbors. So it went from a disadvantage to a marked advantage.
We have VERY strict CDD requirements in our master planned community and Royal Sign Company worked closely with the architectural review board to gain all required approvals before permitting. We didn't have do a thing. In fact, the only thing we had to do (besides approve the design and write a check) was help them match the awning paint color, which came out flawless.
The quality of the sign exceeded my expectations; installation is clean and tight. I was very skeptical using a sign vendor located 2,205 miles away from our studio but after one conversation with Dane, his professionalism, knowledge and passion won me over. If they do this sort of work in the midst of a world pandemic and crisis, I can only image how they do when life is humming along. Thank you Dane and the team at Royal Sign Company, you were a delight to work with and we the final product!
Erika Cremona
Jun 09, 2020
Royal Sign Company just installed my sign and I couldn't be happier. Dane did a great job working between my franchise, landlord and myself. The project was done onetime and installed earlier than anticipated. The team who arrived for installation were quick, professional and polite. They created very little disruption to the flow of traffic during heavy shopping center hours.
Sue Mundi
Apr 20, 2020
We worked with Dane to create the sign for our franchise. The entire process was seamless and the end result was everything we were promised and more. We love how it turned out. Royal sign delivered on all fronts - they worked with our landlord behind the scenes to get the specifications correct, they delivered on time and the end result is great. Thank you Royal Sign!
Stephanie Robins
Apr 10, 2020
I had a horrible experience with two other sign companies. I had lost hope that I would find a reputable sign company after my previous experiences. I searched Google and found Royal Sign Company and decided a third time must be the charm. IT WAS! Jack at Royal Sign was awesome. He was true to his word and incredibly professional. On a tight timeline they got it done just in time for our 15 year anniversary.
The install team was great. Super professional and very respectful. I am so grateful to the team at Royal Sign for delivering on their promise and installing a beautiful sign!
The install team was great. Super professional and very respectful. I am so grateful to the team at Royal Sign for delivering on their promise and installing a beautiful sign!
Elizabeth Bott
Nov 01, 2019
Chris M.
Oct 02, 2019
Jay J.
Sep 24, 2019
So I purchased an existing business that has a pole sign and wanted to update the facing and the first company I chose to contact was royal sign. The first time I called the reception informed me that the person in charge was not available and suggested I leave him a voicemail, which I kindly did. A couple days passed and that individual never contacted me a potential client.
I decided to give them a break and attempted to again reach out to get someone to assist me, so I called again and voice my concerns to the same receptionist in regards to dropping the ball. To be honest the receptionist was sorry that no one even attempted to contact me so again the receptionist suggested I leave another voicemail but to another person, which I did, gluess what, no reply.
Sometimes getting to excited especially opening up or even buying a business, first step to getting a exposure is a decent sign to attract maximum frontage, but don't relay on Royal, either there to busy there or they don't have enough workers in there.
I decided to give them a break and attempted to again reach out to get someone to assist me, so I called again and voice my concerns to the same receptionist in regards to dropping the ball. To be honest the receptionist was sorry that no one even attempted to contact me so again the receptionist suggested I leave another voicemail but to another person, which I did, gluess what, no reply.
Sometimes getting to excited especially opening up or even buying a business, first step to getting a exposure is a decent sign to attract maximum frontage, but don't relay on Royal, either there to busy there or they don't have enough workers in there.
Erika C.
Sep 10, 2019
When opening a business you have to worry about so much. It was nice to know I could hand off this project and not have to worry about tracking its progress on the daily. Dane is great. He managed the relationships, permitting and design with all the decision makers within the franchise, on property and myself. Scheduling installation was easy and even ahead of schedule. The installation team was quick and professional. I'm really happy with everything from beginning to end.
Christine C.
Oct 16, 2018
It should be noted I do not often write bad reviews online. However, if I could give zero stars to this company, I would. What started out as three simple sign projects on August 6th, 2018 has turned into a nightmare. As an experienced fabricator and business owner since 2009, I've hired several sub contractors over the years to help when things get busy.
During this particularly busy summer, I hired Royal Sign to assist with the fabrication and installation of 3 simple signs designed for one of my clients. I was assured upon signing my contract the signage would be completed and installed within 5 to 6 weeks (Sept 11th). Here we are mid October and today I was informed by the owner there would be additional delays before they are finished.
Additional delays to the THREE other additional time delays. This is addition to the THREE other times they actually installed the signage incorrectly. This in addition to the project manager not getting the permit for 7 weeks. This In addition for the project manager forgetting to put items into the quote and now saying we owe them more money they forgot to quote and quoted incorrectly. I've literally never seen this level of incompetence on any construction project.
I recommend you simply RUN, run AWAY to ANY other sign company to get your project completed. It's been 11 weeks and my client is up-in-arms furious and Royal just keeps screwing up. I have wasted so much time, money and energy. I literally could have fabricated and installed these projects 6 weeks ago. It's a horrible experience that just will not end. Complaint to the BBB is up next.
During this particularly busy summer, I hired Royal Sign to assist with the fabrication and installation of 3 simple signs designed for one of my clients. I was assured upon signing my contract the signage would be completed and installed within 5 to 6 weeks (Sept 11th). Here we are mid October and today I was informed by the owner there would be additional delays before they are finished.
Additional delays to the THREE other additional time delays. This is addition to the THREE other times they actually installed the signage incorrectly. This in addition to the project manager not getting the permit for 7 weeks. This In addition for the project manager forgetting to put items into the quote and now saying we owe them more money they forgot to quote and quoted incorrectly. I've literally never seen this level of incompetence on any construction project.
I recommend you simply RUN, run AWAY to ANY other sign company to get your project completed. It's been 11 weeks and my client is up-in-arms furious and Royal just keeps screwing up. I have wasted so much time, money and energy. I literally could have fabricated and installed these projects 6 weeks ago. It's a horrible experience that just will not end. Complaint to the BBB is up next.
Greg M.
Mar 06, 2018
Couldn't be any happier with the service I received ordering my signs. Royal Sign turned out boring glass storefront into a showcase for our shop. I have them working on all the signs for the interior of the building now. I love their friendly, family service - incredibly easy to work with and pros at what they do - always helpful when you know little about signmarking. Casey thank you for all the hard work on our project - very excited about it! Greg
All In One Benso Family Dental
Feb 02, 2018
Hands down the best experience we could have possibly imagined. Casey at Royal Sign Company was with us every step of the way. She went above and beyond to make sure we designed the perfect sign. The expertise that Royal Sign Company has is invaluable and we are beyond grateful that we crossed paths. There's nothing like pulling up to a business you dreamed about owning, to finally see your name in lights! Thank you Casey & Royal Sign Company for giving us the Royal Treatment!
Roark Industries
Nov 20, 2017
Royal Sign Co. did an absolutely phenomenal job on our window decals as well constructing our customized steel lobby sign! From start to finish their customer service and knowledge was superb. As our main contact, Jack A. was incredibly attentive. Always just a call or email away to promptly answer any questions and provided updates on a regular basis. We couldn't be more satisfied with our experience and the result of our sign/decals. Thank you Royal Sign Company!
David N.
Nov 08, 2017
Aaron Jeziorski
Oct 04, 2017
Juliana C.
Mar 21, 2017
Words cannot express the gratitude we have for this company. After completing four sign install projects for us, Dane Alvord is no longer a project manager, but part of our family. He worked tirelessly with tough property management companies and corporate guidelines to get the jobs done. He's a great communicator, keeping us apprised every step of the way, which was imperative due to critical timelines. Thank you for your loyal partnership, Dane!
Mike S.
Jan 06, 2017
We just opened a new hair and nail salon (Monhair Salon) in NE Phoenix a few months ago and Royal Signs were recommended by my architect. Although I did my homework and checked other companies but liked what Royal Signs has to provide especially their project manager Vince who helped me throughout the process and even took time to do the permitting at the City of Phoenix which by itself is a very time consuming process. Vince was awesome and helped me throughout delivering on his commitments. The quality of the sign is amazing and the price is very reasonable. I highly recommend Royal Sign Company and thank you Vince!
Monhair Salon
Dec 27, 2016
Based on my architect's recommendations I used Royal Signs to be our new sign supplier. They naufactured, delived and installed a great professional quality sign for our new business (Monhair Salon) at a very reasonable and fair price. The best part was how seamless the process was with Royal Signs project manager Vince Acosta who deliverd on all of the Royal Sign Company comittments and delivery dates. Vince took time from his busy schedule to ensure that all the City permits were taken care of. I would highly recommend them so thank you Vince and Royal Signs.
Sam J.
Apr 15, 2016
Got our sign made for our custom suit store in Gilbert. We ended up going with the first design Dane drew up for us. It maximized sized and is super bright and visible. It looks really professional, bright, and clean. I've only had it up 2 months and a LOT of people have complemented the sign, a few different friends called or texted me just to tell me that they saw it driving by and loved it. Really easy to work with these guys, would definitely use them again!
Steven L.
Dec 07, 2015
Clay S.
Dec 01, 2015
I am the Technology Director for a moderately sized rural school district in Arizona. Royal Sign Company was awarded the bid on our Electronic Messaging Communication Center and monument style marquee. Vince Acosta was our representative and worked tirelessly to ensure that we had all of our needs met and that a quality product was installed. He made sure to navigate through all hurdles and we are very pleased with the results and final product. I highly recommend considering Royal Signs for any project along these lines that you might have.
Austin W.
Jul 22, 2015
I had the pleasure of having a custom sign fabricated by Royal Signs. Wow, let me tell you, what a VIP experience. I have had some pretty lousy experiences with other sign companies in the past and Dane was top notch from start to finish. If anyone in the phonic area is considering signage, look no further. I'm not sure what's more important, product, or customer service.
Let me assure you it doesn't matter because both A+ with Royal Signs. I couldn't be happier with the finished product. Thanks Dane and the rest of the Royal Sign family.
Let me assure you it doesn't matter because both A+ with Royal Signs. I couldn't be happier with the finished product. Thanks Dane and the rest of the Royal Sign family.
James B.
Jun 23, 2015
Any product they will do and I need. I'll be using them. Price is fair and less than I expected. More importantly, the work is beautiful! We first had Royal do our lit exterior sign. We worked with Dane to schedule and get it done. He was unbelievably clear on every step and it was so simple start to finish. I honestly love it and am so proud of how it looks.
They have also done 4 different banners for us which were as inexpensive as you'll find and the highest quality. Our most recent project has been wrapping our front windows. I am blown away with the consistent high standard on all they have touched! Check the work out for yourself. Brennan Dental in Chandler @ Ray and Cooper. You will not find a better looking lit green sign in the valley. We will use Royal Sign for years!
They have also done 4 different banners for us which were as inexpensive as you'll find and the highest quality. Our most recent project has been wrapping our front windows. I am blown away with the consistent high standard on all they have touched! Check the work out for yourself. Brennan Dental in Chandler @ Ray and Cooper. You will not find a better looking lit green sign in the valley. We will use Royal Sign for years!
Scott H.
Feb 11, 2015
Amy R.
Mar 04, 2014