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About
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The mesmerizing theater marquee, the stalwart and trusted bank, the refinement of the shoe store, and the glee of that special trip to the candy shop. Flexlume's history has been so many changes through cultural shifts, two world wars, and technological breakthroughs, which continue at breakneck speed.
Challenges
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It is often said that challenges are simply opportunities in disguise. The bigger the challenge the greater the outcome, especially when embraced with the right combination of creativity and determination. The human brain devotes 10 times the neurons to visual processing that it does to hearing, making it no surprise that a compelling visual presentation of a company's brand is critical to it becoming memorable. Regardless of the medium the attention span of the modern consumer is no more than a few seconds.
Brand Awareness
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Digital LED Message Centers enable businesses to instantly update messages promoting their products and services. Channel letter signs enable companies to incorporate the logos and type styles representing their brand naturally into architecture. Cabinet signs are a simple, versatile and effective way to present a brand and a message with a range of mounting options.
Retail Traffic
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So many businesses rely on their location for customer acquisition. The question is, how do you get them to turn off the road into your location instead of your competitors? Where possible channel letter signs incorporate a company's logo into the aesthetic of the building. Many retail locations are limited in the available signage, in many cases requiring a cabinet sign within an existing larger fixture. Message centers help to give a brand greater depth by connecting it to specific offerings and promotions.
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